The media are once again trying to convince us that we’re in a recession.

It doesn’t feel like a recession to me and my clients, but then we’re in Arizona, which has steadily prospered all the way through our economic difficulties.

But, if there is a recession out there in the land, you don’t have to hunker down and cooperate with it.

Up your shipping percentage. Work harder on customer satisfaction. Hire some new sales reps. Introduce that new product or service that you’ve been thinking about.

In general, don’t behave as though there’s reportedly a recession.