I’m reading a book called “Who Believed in You” by Dave and Dina McCormick, and one of their first tenets is to become a trustworthy individual.

I think you can extend this logic to your company, to become a trustworthy company, by following these principles:

1. Do what you say you’re going to do or explain why you can’t.
2. Personally, operate according to the highest personal standards.
3. Enforce 1, and 2. for all your employees and suppliers.

There is probably more to this idea, and I’ll report on it as I read more. I commend the book to everyone.