Don’t Chintz on Your Promotions

My wife and I like Habit Burger, and when I saw a coupon for a free Habit burger on the side of our takeout bag, I was interested.

But, upon reading the coupon, which required online logging in and purchase of a drink, it would take me more time to do these tasks than the coupon is worth. And that excludes the gas to get to the restaurant, which is about five miles away.

So, it’s not a deal at all.

The point is, if you’re going to do a promotion which is supposed to build sales, don’t put conditions on it that would impede the sales you’re trying to build.

If you want to reward people for being good customers (which we are), just give ’em a burger, no preconditions.

Most customers are gratified that they are being rewarded.