When I did the last post, it occurred to me that I’d overlooked any new product or service revenue (NPR) that you might get in 2023.

The reason is simple: there are lots of steps to take to get to market, and at any point you might have to abandon the project, make product or service changes, find more financing, develop a new set of customers, etc. All of these take time, with an uncertain outcome.

You might also have to add personnel.