We’ve stressed making it easy for your customers to do business with you, but Progressive Insurance might not have been listening.

If you insure with them, they have an app called Snapshot which is mandatory to get the best rate. It tracks where and how you drive. Fair enough, and we’ll overlook the legal problems with such an app, which isn’t voluntary if you want the best rate.

But, getting the app on your phone is needlessly difficult, because Progressive wants you to download it through the Apple Store. Their reps don’t know why.

Free advice Progressive: put Snapshot on your own website, eliminate the Apple store (and I say that as an Apple shareholder) and save your policyholders some money.

You’re welcome.